Finding the best cruelty-free makeup for mature skin is no longer a struggle. Because we have done the research for you.
I was thrilled when I found out my mother was interested in swapping to cruelty-free makeup. However, I quickly realized that finding cruelty-free makeup for mature skin can be quite a challenge! It seems like most of the brands that are marketed as being “cruelty-free” are geared toward younger women.
Thankfully, I was able to find a number of brands that offer excellent options for aging skin.
What is mature skin?
Mature skin is typically defined as skin that is over the age of 40. It is often thinner, dryer, and less elastic than younger skin. Additionally, it may be more prone to wrinkles, fine lines, and other signs of aging.
While there is no one-size-fits-all approach to caring for mature skin, there are some general guidelines that can help. For example, it is important to use gentle, non-irritating cleansers and moisturizers. Additionally, using products that contain ingredients like retinol and hyaluronic acid can be beneficial.
When it comes to makeup, mature skin often benefits from products that offer coverage without being heavy or cakey. Using formulas that hydrate and plump the skin can help to minimize the appearance of fine lines and wrinkles.
The Best Cruelty-Free Makeup For Mature Skin
Below, we’ve rounded up some amazing best cruelty-free makeup products for mature skin!
1. Jane Iredale
Jane Iredale has lots of great foundation options to choose from. If you have mature skin that runs on the oily side, try their best-selling Pure Pressed Mineral Foundation. You can also use this foundation as a powder over a tinted moisturizer.
If you prefer to use a liquid foundation, check out their Liquid Minerals. They even have a variety of tinted moisturizers. The best thing about Jane Iredale is that their customer service is superb. If you have any questions or are interested in samples, reach out to one of their representatives. They’re truly one of the best options for cruelty-free makeup for mature skin!
If you’re looking for a natural makeup brand that has a great foundation for mature skin, Suntegrity is worth checking out. Their CC Cream is perfect for those with mature skin. It provides full coverage without being heavy or cakey.
Additionally, it contains SPF 30 to protect your skin from the sun. If you prefer a lighter coverage, their Tinted Moisturizer is also a great option. Their 5-in-1 Natural Moisturizing Face Sunscreen is also a great option. It provides full coverage without being too heavy. They’re cruelty-free and they also offer samples so you can get the perfect product and shade match.
3. Ilia Beauty
If you’re looking for a vegan and cruelty-free makeup brand with an amazing foundation for mature skin, give Ilia Beauty a try! Their True Skin Serum Foundation is one of my favorites. It’s lightweight, buildable, and provides a dewy finish.
They really nailed that “your skin but better” look. Ilia Beauty also has a skin tint with SPF 40 coverage. They have a diverse shade range so you should have no issue finding the perfect match for your skin tone. Ilia Beauty is also available at Sephora which makes it a bit more accessible than some of the other brands.
4. W3ll People
W3ll People is an amazing brand that offers a variety of cruelty-free makeup products for mature skin. Their Bio-Stick Foundation is perfect for those with dry or mature skin. It’s also one of my top picks for cheap cruelty-free foundation. I also love the stick formulation which makes it easy for travel! It’s hydrating, smooth, and provides full coverage without being heavy.
If you’re looking for lighter coverage, their Pressed Powder Foundation is also a great option. It’s buildable and provides a natural finish. W3ll People is also available at Whole Foods, so next time you’re shopping, take a look down the cosmetics aisle.
5. Juice Beauty
You may have seen Juice Beauty when browsing the cosmetic brands at Ulta. They offer a variety of vegan and cruelty-free makeup products for mature skin.
Their Phyto Pigments Serum Primer is buildable, natural-looking, and made with certified organic ingredients. This is one of the best cruelty-free primers as it’s lightweight and won’t accentuate wrinkles like some heavier foundations will. This affordable makeup over 50 also has some great face creams and skincare options that are worth looking into.
6. 100% Pure
100% Pure is an all-natural, vegan, and cruelty-free makeup brand with a great foundation for both mature and young skin.
The Fruit Pigmented Healthy Foundation is formulated with aloe and skin-nourishing ingredients. This foundation has a matte finish and is good for oily skin. If you’re looking for more full coverage with a soft matte finish (and cruelty-free), check out 100% Pure!
Pacifica products are definitely marketed toward the younger market. However, there is no reason someone with mature skin cannot use their products.
I love that they offer high-quality drugstore makeup products that are cruelty-free at a really reasonable price point. If you are searching for a lightweight moisturizer that offers a little bit of tint, check out their Alight Multi-Mineral BB Cream. There are only a few shades to choose from, but the formula is so lightweight that it is difficult to make a mistake. This drugstore foundation offers a lightweight, subtle tint and is formulated with ingredients your skin will love. If you have dry/mature skin and you’re not looking for anything heavy – this may be the one for you!
8. RMS Beauty
RMS Beauty is known for its Un-Coverup concealer, but they also offer a great foundation for mature skin. Their “Ingvar-up foundation is rich and nourishing and has a dewy finish. Formulated with beauty oil, its hydrating and natural looking. If you’re looking for a natural and cruelty-free foundation that will enhance the way your natural skin looks, give RMS a try.
INIKA is an Australian brand that’s quickly gaining popularity in the U.S. They offer a variety of vegan and cruelty-free makeup products, including a great foundation for mature skin. The INIKA Organic Liquid Foundation is creamy, weightless, and long-lasting. What more could you want?
Cruelty-Free Makeup For Mature Skin – Conclusion
We hope you found this list of the best cruelty-free makeup for mature skin. Are there any other brands you feel should be on this list? If you have a good experience with a brand that isn’t mentioned – leave a comment below.
Read this next: The Best Cruelty-Free Cleansers