We were introduced to Lauren Conrad years ago when Laguna Beach (and then The Hills) debuted, but this LA fashionista’s style has really evolved since then! Lauren has taken her signature laid-back, California style (and famous blond locks) everywhere from fashion design, beauty blogging, to book-writing, and we’re excited to see what this style-savvy entrepreneur has in store for us next. For now, we always enjoy keeping up with the latest beauty trends on The Beauty Department, the site that LC co-founded with her makeup artist. Lauren’s fashion line, Paper Crown, is a favorite at CakeStyle as well – we currently have some of her gorgeous pieces in stock! We love Lauren Conrad’s style, because she’s never afraid to pioneer a new trend – she was the first to dip-dye the ends of her long hair, starting the ombre-hair craze. She’s always on top of the latest fashion trends as well, while remaining true to her polished-yet-laid-back, feminine-yet-edgy style. See some of our favorite Lauren Conrad style shots below.